The Business Headshot – Be Ready with Three Looks – Dan Busler Photography

Today everyone searches the net for everything they want; A restaurant, a movie, a car … their plumber, lawyer, real estate agent .. virtually everything and everyone.

And they’ll often choose the restaurant based on the pictures they see of the building, neighborhood and  menu .. and this is before they look at the prices. The same often goes for their financial planner as well. Does this person look trustworthy, approachable and confident ?

Sometimes – You’re just a can of peas :   You’re in the supermarket and you need a can of peas, but you don’t know any of the brands they sell, you look at the labels and choose by the picture (or the price).  You have never tasted the peas in the can you’ve chosen, but you still buy a can on the strength of the beautiful, perfectly lit, wonderful healthy green color of those peas on the label. And they may end up being the best darned peas that have ever grown or not.

And that is the position that your potential clients are in when they are surfing the net looking for someone who does what you do. So the headshot you post needs to get you the type of clients you want ..  your target audience.

But “I’m not a can of peas” you say. Yes that’s true,  they can’t taste the peas before buying them, but they can talk to you to to ask questions regarding your pricing, background and references. They key is to get them to call you and not the other person.

“Serving Suggestions” :  Back to our peas. Peas are a side dish, but when the vendor is smart they put a serving suggestion on the back of the can; add chicken, noodles and a cream soup and you have a casserole. Not just a side dish – these are Multi purpose peas. So you buy two cans of peas.

And  that brings me to why I suggest at least three looks for my executive headshot clients; formal, welcoming and casual.

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The business headshot (not to be confused with the business portrait) is often a formal professional pose (possibly a serious expression) appropriate for the staff page of the website. It is the first or main image that you want your clients to see.

“Do you have anything else?”  also know as “Serving Suggestions”

But there will be times when the “buttoned up” look may not be appropriate. When it might look too formal for the content of the page. This might be a professional blog page, or your professional social media pages. Here you may want a welcoming look; a smile or working at your desk or standing in your warehouse or beside your truck.

And then there is the poster image for a “business casual” speaking engagement, or when your hosting a golf tournament or for a newspaper article about the charity work your firm is doing. Here you may be in a polo shirt or laughing or standing in a park.

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If you don’t have these professionally photographed additional images available they may take a phone picture of you and use that.  As a professional you need to have these images ready to offer and control the images of you that are used to represent your business.

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Potential clients are searching for you. Let’s give them images that stop them when they see yours.

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com

 

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The Boston Marathon – It’s So Much More than a Race – Video

For the past few years I’ve had the honor to photograph the Boston Marathon for Travis Roy Foundation. Each year dedicated supporters of the foundation run the 26 mile 385 yard course and I am there to get some images of them as they pass the 25 mile point where Travis waits on the sideline to greet them, cheer them on and inspire them.

This year marked the 120th Boston Marathon.  By the time I started photographing the race, the elite runners had already passed and had won the race hours before. As exciting as seeing those first runners pass is, I find the next wave of runners to be more exciting.

Yes, it’s their costumes or banners or the fact that they are not running to be the fastest that makes them most interesting to me. They run up the sidelines and slap hands with the cheering crowds, some cry when they see family and friends because they are of course so happy to see them, but also because they are proud of their achievement. Often they are running in support of a charity or a cause.

And then there are the iconic runners, they are survivors of the marathon bombing or in wheelchairs or now older, they have run the marathon for many years.

26.2 miles is a test of endurance, a show of support for a charity, a chance to experience a legendary event. It is much more than a race.

I shot hundreds of images of the runners, here are just a few.

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Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com

The First Look – Must it be at the Alter ?

Weddings are all about tradition. The white dress, something old, something new, something borrowed and something blue. And never may the bride and groom see each other before the wedding.

In some cultures it is traditional for the bride and groom to not even meet .. at all before they meet at the alter.

Like this case;  I recently photographed a man from India (here at my studio near Boston MA) who was looking for a wife. The process as he explained it was much like the dating sites we have here in the states. He puts his pictures (and family background, work and financial information) on a site and the Parents (of his potential bride) look through this site for the perfect man for their Daughter to marry.   I’m guessing that the girls are also looking through the site and bookmarking their favorites. Easing the tradition a bit!

I agree that  waiting until that magical moment when the doors to the church open, a beautiful angelic glow washes over the bride as she walks down the aisle .. seeing the eyes of her groom fill with tears of love and joy as he first sees his bride in that wedding dress does produce some pretty darned epic images.

But to be candid,  it is at that moment when for the couple their love and commitment becomes real. And what they’d like to say to each other , at that moment, a milestone in their lives together which will never – ever be experienced again can’t be said because  they are standing in front of family, friends, co-workers, the clergy and some guy they hired to sing an aria.

It’s still epic, don’t get me wrong.

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I always propose an alternative. When the couple meet some where secluded,  15 minutes before the ceremony begins for a “first look” . The bride walks up behind the groom, taps him on the shoulder, he turns and sees his bride for the first time in her dress, her perfect makeup and hair and she sees her groom. They share a moment, a dance, a laugh, a kiss, quiet conversation. All the things that most won’t do standing at the alter in front of the masses. It is epic and it is magical every time.

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Does a first look ruin everything? The beautiful scene as the doors to the church open and that angel walks down the aisle?  The tears of joy in the eyes of the bride, her Dad, their family and friends  and in the groom ? The beautiful moment when the Dad presents his Daughter to the groom ? The moment when the bride and groom hold hands at the alter ? Not as far I’ve seen – I believe that it makes the ceremony better, But that’s just me.

It is key that the first look be known to very few people … it’s just the bride, the groom and their photographer … with a zoom lens. You see, my job is to capture the moments which can never be recreated, never repeated so that my clients can have them to enjoy for generations to come.

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com