Of course your years of industry experience is your strongest asset. So word of mouth referrals from your best customers are still the best way to get new – quality clients.
But If your perfect potential client hasn’t spoken with your best customers and they’re surfing the web looking for a vendor then we are a bit like cans of peas on the supermarket shelf. If your product or service requires direct face to face interaction (such as attorney , real estate agent, doctor or financial consultant) the shopper may just choose the peas they buy based on how they look on the can.
And you can’t misrepresent yourself with a picture from the 1980s. Even though you did look epic in those disco boots. Clients will typically be unhappy when they meet you and find that they are meeting with your older self. (sorry).
We live in a very visual world and your headshot is a part of your brand. Clients actually get a picture of who you are in their mind and see you as a bit of a star when they meet you after seeing a great photo of you on your website and business card.
Your headshot must speak for you and draw the potential client to feel a connection and call you.
I help business professionals create compelling headshots and portraits that will attract their target market.
Dan Busler is a full service Boston-based professional Portrait, Live Performance and Event photographer with studios located in the historic Hogie Bear Building – Walpole MA 02081 By the Artist, for the Artist. 781-352-4863 http://www.danbuslerphotography.com