“Great Headshot! Do you have anything else?”
If the answer is “No, I just have this one epic, incredible headshot … isn’t it enough?” No, it’s not.
Now while this question is more likely to be asked in the theatrical and modeling worlds, executives also need multiple headshots for the various ways their image might be used.
These various uses include: formal (annual report, national magazine interview, industry conference marking materials), less formal (internal company email image, industry-specific blog posting) and casual (internal company whiffle ball team picture, or charity event, hobby magazine article, golf tournament you are playing).
In all these cases, your picture must speak for you and introduce you to those you have never (but may) meet you.
The same picture cannot meet all your needs.
In the case of Mr. D., we photographed a number of looks and he chose a formal and a relaxed look.
One spoke well for his position as CEO, industry authority, subject matter expert. And the other image being more relaxed, spoke well for an event where he would be meeting with his peers or speaking at a local charity his company supported.
So, “do you have anything else?”