Everything In It’s Own Time, Even Fame

Every day we get up and do what it is that we do. Work, play, eat, pray, travel … we do “stuff”. And then after years of doing “stuff” some of us, actually most of us try something new to try something that we’ve never done before, but at that moment it sounded exciting and we were ready for the challenge.   When you’re offered sushi and you say to your self ‘today’s the day”!

And it was that day for John. It was the day that he would audition for a gig as an extra on a movie.  But John had no headshot, heck, he’s never had professional pictures made. Was it really worth it to get professional headshots for an extra role?

YES, absolutely. There are millions of people out there, maybe a thousand will show up for the casting call, hundreds will make the first cut, a hundred will make the next cut, 30 will make the next cut … and so it goes.

A great headshot is expected, it’s not special, it’s normal, not required of course, but you want one just so that you’re at least competitive in what you present to the casting director when you show up.

Then after everyone who showed up (remember the cast of thousands I mentioned?) has left, when they’re looking (very very quickly) through the hundreds of professional quality headshots they’ve received that day, you want your headshot to be put on the pile of a hundred … to be considered for the 30 that they actually pass back and forth with a “what do you think of this one?”

So, back to John. This was the day for his first headshot. And from the first few shots I took, I could see a spark in his eyes. It was a natural and authentic spark. Nothing cheesy here, he barely had to pose.

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After a few more images I asked him to smile and his face just lit up!

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He was the real deal. Now can he act?

Let’s get through the first hurdle first. Get him chosen as an extra, the rest will happen.

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Dan Busler is a full service Boston-based professional Portrait, Live Performance and Event photographer with studios located in the historic Hogie Bear Building – East Walpole MA 02032      By the Artist, for the Artist. 781-352-4863 http://www.danbuslerphotography.com

 

Regular Guys and Girls Need A Great Headshot – Your Big Break is Waiting

Think about it, every person that you see in every scene of every TV show or movie is an extra. Yep, a paid extra that someone chose to be in that scene, dressed the way that they are, looking exactly the way that they do.

They didn’t choose them because they looked like a fashion model or a beauty queen. They choose them because they looked the part.

You may look the part too, exactly the body build, hair color and smile that they’ve been looking for.

Spike, is a self-professed “regular guy”. So when a casting call recently went out for “regular guys” for an upcoming movie, Spike knew that he needed a headshot. Not a “new headshot” … his first headshot.
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I am so happy that he trusted me with helping him create that first headshot to present to the casting directors.
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Hey Spike, I’ll be seeing ya in the movies!

 

Dan Busler is a full service Boston-based professional Portrait, Live Performance and Event photographer with studios located in the historic Hogie Bear Building – East Walpole MA 02032 By the Artist, for the Artist. 781-352-4863 http://www.danbuslerphotography.com

When they ask ” Do You Have Anything Else?” You need to be prepared with ” Why yes, yes I do!”

“Great Headshot! Do you have anything else?”

If the answer is “No, I just have this one epic, incredible headshot … isn’t it enough?” No, it’s not.

Now while this question is more likely to be asked in the theatrical and modeling worlds, executives also need multiple headshots for the various ways their image might be used.

These various uses include: formal (annual report, national magazine interview, industry conference marking materials), less formal (internal company email image, industry-specific blog posting) and casual (internal company whiffle ball team picture, or charity event, hobby magazine article, golf tournament you are playing).

In all these cases, your picture must speak for you and introduce you to those you have never (but may) meet you.
The same picture cannot meet all your needs.

In the case of Mr. D., we photographed a number of looks and he chose a formal and a relaxed look.

One spoke well for his position as CEO, industry authority, subject matter expert. And the other image being more relaxed, spoke well for an event where he would be meeting with his peers or speaking at a local charity his company supported.

So, “do you have anything else?”

Sometimes, You’re Just a Can of Peas on the Shelf

Of course your years of industry experience is your strongest asset. So word of mouth referrals from your best customers are still the best way to get new – quality clients.

But If your perfect potential client hasn’t spoken with  your best customers and they’re surfing the web looking for a vendor then we are a bit like cans of peas on the supermarket shelf. If your product or service requires direct face to face interaction (such as attorney , real estate agent, doctor or financial consultant) the shopper may just choose the peas they buy based on how they look on the can.

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And you can’t misrepresent yourself with a picture from the 1980s. Even though you did look epic in those disco boots.  Clients will typically be unhappy when they meet you and find  that they are meeting with your older self. (sorry).

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We live in a very visual world and your headshot is a part of your brand. Clients actually get a picture of who you are in their mind and see you as a bit of a star when they meet you after seeing a great photo of you on your website and business card.

Your headshot must speak for you and draw the potential client to feel a connection and call you.

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I help business professionals create compelling headshots and portraits that will attract their target market.

Dan Busler is a full service Boston-based professional Portrait, Live Performance and Event photographer with studios located in the historic Hogie Bear Building – Walpole MA 02081    By the Artist, for the Artist.   781-352-4863   http://www.danbuslerphotography.com

The Business Headshot – Be Ready with Three Looks – Dan Busler Photography

Today everyone searches the net for everything they want; A restaurant, a movie, a car … their plumber, lawyer, real estate agent .. virtually everything and everyone.

And they’ll often choose the restaurant based on the pictures they see of the building, neighborhood and  menu .. and this is before they look at the prices. The same often goes for their financial planner as well. Does this person look trustworthy, approachable and confident ?

Sometimes – You’re just a can of peas :   You’re in the supermarket and you need a can of peas, but you don’t know any of the brands they sell, you look at the labels and choose by the picture (or the price).  You have never tasted the peas in the can you’ve chosen, but you still buy a can on the strength of the beautiful, perfectly lit, wonderful healthy green color of those peas on the label. And they may end up being the best darned peas that have ever grown or not.

And that is the position that your potential clients are in when they are surfing the net looking for someone who does what you do. So the headshot you post needs to get you the type of clients you want ..  your target audience.

But “I’m not a can of peas” you say. Yes that’s true,  they can’t taste the peas before buying them, but they can talk to you to to ask questions regarding your pricing, background and references. They key is to get them to call you and not the other person.

“Serving Suggestions” :  Back to our peas. Peas are a side dish, but when the vendor is smart they put a serving suggestion on the back of the can; add chicken, noodles and a cream soup and you have a casserole. Not just a side dish – these are Multi purpose peas. So you buy two cans of peas.

And  that brings me to why I suggest at least three looks for my executive headshot clients; formal, welcoming and casual.

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The business headshot (not to be confused with the business portrait) is often a formal professional pose (possibly a serious expression) appropriate for the staff page of the website. It is the first or main image that you want your clients to see.

“Do you have anything else?”  also know as “Serving Suggestions”

But there will be times when the “buttoned up” look may not be appropriate. When it might look too formal for the content of the page. This might be a professional blog page, or your professional social media pages. Here you may want a welcoming look; a smile or working at your desk or standing in your warehouse or beside your truck.

And then there is the poster image for a “business casual” speaking engagement, or when your hosting a golf tournament or for a newspaper article about the charity work your firm is doing. Here you may be in a polo shirt or laughing or standing in a park.

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If you don’t have these professionally photographed additional images available they may take a phone picture of you and use that.  As a professional you need to have these images ready to offer and control the images of you that are used to represent your business.

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Potential clients are searching for you. Let’s give them images that stop them when they see yours.

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com

 

A Business Portrait or a Headshot – Which is Right for You ?

You might be an actor, a plumber, an artist, a CEO of a Fortune 500 company, a salesperson, musician or physician and you need of a new picture for your professional use. Do you need a business portrait or a headshot?

To answer that I’d like to tell you one of the most important pieces of advice I’ve ever received and it’s the foundation of why virtually every successful business is successful.  No matter if you are an actor or doctor or baker you are an artist. What you do for a living is your art/skill/craft/vocation – call it what you will – this is your passion  – it’s your art. If you focus only on your art you may love doing it, but you are on a course to fail. If on the only hand you say “I own a business … and it just happens to be a deli, or a doctor’s office or creating art” you realize that you must balance the books, do marketing to get clients, dream up new ideas so that you will continue to be able to do what you love to do.

Any way, that’s where I start my thinking when someone comes in for a headshot – how is your business structured and what type of picture will best help you achieve your business goals.

The Business portrait and the headshot:

First lets look at both, how they are the same and how they differ.

Both types of images need to get the feeling that you want to get from whom ever sees the picture.  Are you welcoming, commanding, solid, sincere, in charge, affluent, competent, stunning, handsome, friendly, “the buck stops here”,?

The Business Portrait – formal dress, professional pose,  elegant props, lit with some drama and has rich colors. This is the type of image you might see in the lobby of a hotel or on the board of directors page of a company’s website.

 

The Headshot – To be candid, it’a a product shot and you’re the product. You’ll typically smile or (in the case of an actor) be in character, but the look is fairly generic and welcoming. But I suggest the headshot even for the executive so they will something less formal, maybe for a company seminar they are hosting or blog post.

 

And then there is the headshot which is purely for commercial use; such as a print ad, website or brochure. These are very fun and bright.

Both the business portrait and the headshot can be critical parts of every company’s business marketing plan. Just a nice picture of the person with out finding out what the person wants the image to convey is not enough. Today  many potential clients are surfing the net and choosing their vendors on the strength of an image.

So think about how the images will be used to help you reach your business needs and you will know what types of pictures you need.

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com

Boston Headshot Photography by Walpole Headshot Photographer, Dan Busler {what you want Plus One}

You’ve planned … you’ve studied and talked to all your friends and you’re ready!

Your go into your headshot or business portrait session with a clear focus – “I want two great images … because I need one looking cool/confident and the other one smiling/friendly”. 

 



But you’re missing one. There is always a need for what I call “the editorial shot”. This is that approachable, casual, almost candid image of you that can be used for a speaking engagement program, magazine article / interview or anywhere you need the image to not look like a “posed headshot”.



For the CEO, it’s the “crisp dress shirt with the sleeves rolled up, sitting on the edge of their desk or out in the workplace with a confident smile”. For the actor it’s a “hands on the hips, casual shirt and jeans and a wicked smile ” .



You notice the similarity in both ? The smile is genuine, not posed , a real “I can’t wait to meet you smile” . Which is slightly different from the smiles we get for the “headshots” (which are much closer cropped and “I’m the perfect person for the gig” shot)  

That’s the extra shot I get at every headshot session. Now my clients have a professional casual image in their back pocket when they need it. Ready to pull out and give that interviewer or event coordinator for the more casual usage. (it’s also that “do you have something else” shot for actors that I talk about all the time!)

So always ask your photographer for that extra shot, because you will need it one day. Because if you don’t have one,  they may just take the shot on their phone. YIKES 

Dan Busler Photography is located just south of Boston in Walpole MA and specializes in portraits, headshots and events.  781-352-4863 http://www.danbuslerphotography.com