Sometimes, You’re Just a Can of Peas on the Shelf

Of course your years of industry experience is your strongest asset. So word of mouth referrals from your best customers are still the best way to get new – quality clients.

But If your perfect potential client hasn’t spoken with  your best customers and they’re surfing the web looking for a vendor then we are a bit like cans of peas on the supermarket shelf. If your product or service requires direct face to face interaction (such as attorney , real estate agent, doctor or financial consultant) the shopper may just choose the peas they buy based on how they look on the can.

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And you can’t misrepresent yourself with a picture from the 1980s. Even though you did look epic in those disco boots.  Clients will typically be unhappy when they meet you and find  that they are meeting with your older self. (sorry).

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We live in a very visual world and your headshot is a part of your brand. Clients actually get a picture of who you are in their mind and see you as a bit of a star when they meet you after seeing a great photo of you on your website and business card.

Your headshot must speak for you and draw the potential client to feel a connection and call you.

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I help business professionals create compelling headshots and portraits that will attract their target market.

Dan Busler is a full service Boston-based professional Portrait, Live Performance and Event photographer with studios located in the historic Hogie Bear Building – Walpole MA 02081    By the Artist, for the Artist.   781-352-4863   http://www.danbuslerphotography.com

A Business Portrait or a Headshot – Which is Right for You ?

You might be an actor, a plumber, an artist, a CEO of a Fortune 500 company, a salesperson, musician or physician and you need of a new picture for your professional use. Do you need a business portrait or a headshot?

To answer that I’d like to tell you one of the most important pieces of advice I’ve ever received and it’s the foundation of why virtually every successful business is successful.  No matter if you are an actor or doctor or baker you are an artist. What you do for a living is your art/skill/craft/vocation – call it what you will – this is your passion  – it’s your art. If you focus only on your art you may love doing it, but you are on a course to fail. If on the only hand you say “I own a business … and it just happens to be a deli, or a doctor’s office or creating art” you realize that you must balance the books, do marketing to get clients, dream up new ideas so that you will continue to be able to do what you love to do.

Any way, that’s where I start my thinking when someone comes in for a headshot – how is your business structured and what type of picture will best help you achieve your business goals.

The Business portrait and the headshot:

First lets look at both, how they are the same and how they differ.

Both types of images need to get the feeling that you want to get from whom ever sees the picture.  Are you welcoming, commanding, solid, sincere, in charge, affluent, competent, stunning, handsome, friendly, “the buck stops here”,?

The Business Portrait – formal dress, professional pose,  elegant props, lit with some drama and has rich colors. This is the type of image you might see in the lobby of a hotel or on the board of directors page of a company’s website.

 

The Headshot – To be candid, it’a a product shot and you’re the product. You’ll typically smile or (in the case of an actor) be in character, but the look is fairly generic and welcoming. But I suggest the headshot even for the executive so they will something less formal, maybe for a company seminar they are hosting or blog post.

 

And then there is the headshot which is purely for commercial use; such as a print ad, website or brochure. These are very fun and bright.

Both the business portrait and the headshot can be critical parts of every company’s business marketing plan. Just a nice picture of the person with out finding out what the person wants the image to convey is not enough. Today  many potential clients are surfing the net and choosing their vendors on the strength of an image.

So think about how the images will be used to help you reach your business needs and you will know what types of pictures you need.

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com