Elizabeth’s Senior Session and her Smiling Eyes

Every person I photograph has a defining look and it’s typically centered on their eyes.

It’s true what Shakespeare once wrote “Your eyes are the window to your soul ”

Now this doesn’t mean that wide eyes or small eyes or blue eyes (or what ever) really show much of anything about someone. It is what we see when we look into one’s eyes .

Happy, smiling eyes. Amazed, surprised eyes. Sad, quiet eyes. Caring, nurturing eyes. These are the emotions we see, we feel and experience when we look into someones eyes .

A photograph captures a moment and holds it there for us to see and enjoy, now and for generations to come. So it’s important that we choose the image to print which  conveys that emotion that was felt when it was taken.

Elizabeth is a 2017 senior. Her eyes smiled in every image I took during her senior portrait session. I’m looking forward to seeing the prints from the day and hearing how they brighten the mood in the room where they are hung.

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The Business Headshot – Be Ready with Three Looks – Dan Busler Photography

Today everyone searches the net for everything they want; A restaurant, a movie, a car … their plumber, lawyer, real estate agent .. virtually everything and everyone.

And they’ll often choose the restaurant based on the pictures they see of the building, neighborhood and  menu .. and this is before they look at the prices. The same often goes for their financial planner as well. Does this person look trustworthy, approachable and confident ?

Sometimes – You’re just a can of peas :   You’re in the supermarket and you need a can of peas, but you don’t know any of the brands they sell, you look at the labels and choose by the picture (or the price).  You have never tasted the peas in the can you’ve chosen, but you still buy a can on the strength of the beautiful, perfectly lit, wonderful healthy green color of those peas on the label. And they may end up being the best darned peas that have ever grown or not.

And that is the position that your potential clients are in when they are surfing the net looking for someone who does what you do. So the headshot you post needs to get you the type of clients you want ..  your target audience.

But “I’m not a can of peas” you say. Yes that’s true,  they can’t taste the peas before buying them, but they can talk to you to to ask questions regarding your pricing, background and references. They key is to get them to call you and not the other person.

“Serving Suggestions” :  Back to our peas. Peas are a side dish, but when the vendor is smart they put a serving suggestion on the back of the can; add chicken, noodles and a cream soup and you have a casserole. Not just a side dish – these are Multi purpose peas. So you buy two cans of peas.

And  that brings me to why I suggest at least three looks for my executive headshot clients; formal, welcoming and casual.

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The business headshot (not to be confused with the business portrait) is often a formal professional pose (possibly a serious expression) appropriate for the staff page of the website. It is the first or main image that you want your clients to see.

“Do you have anything else?”  also know as “Serving Suggestions”

But there will be times when the “buttoned up” look may not be appropriate. When it might look too formal for the content of the page. This might be a professional blog page, or your professional social media pages. Here you may want a welcoming look; a smile or working at your desk or standing in your warehouse or beside your truck.

And then there is the poster image for a “business casual” speaking engagement, or when your hosting a golf tournament or for a newspaper article about the charity work your firm is doing. Here you may be in a polo shirt or laughing or standing in a park.

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If you don’t have these professionally photographed additional images available they may take a phone picture of you and use that.  As a professional you need to have these images ready to offer and control the images of you that are used to represent your business.

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Potential clients are searching for you. Let’s give them images that stop them when they see yours.

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com

 

Always Look Behind You – Especially If You’re a Photographer

Photographers (meaning both professional and well, everyone) typically capture what’s in front of them – portraits, landscapes, wildlife, candids. Because that’s what we wanted to photograph.

But when you think about it, isn’t there also something going on behind you?  Think about it, you’re at the beach with the family and the kids are playing in the water, it’s a great fun family shot, so we grab it. But when you remember to turn around we see so much more – one of the other kids sleeping or reading a book or picking their nose .. or what ever and we never get that shot. … because we just don’t think to turn around.

As an event photographer I’ve learned that there is something interesting happening everywhere. So I am constantly scanning the room for people talking, laughing, dancing romancing, posing, taking selfies.

In this shot I had posed the Bride and three of her friends for a “buddy pose”.  As usual, I had a large group of cell phone photographers behind me!

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After I got my shot I noticed that the Bride and her friends continued to pose for the cell phone bunch, so I ran around and took this shot from behind them.

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This is the shot that became more popular. It’s more unusual, more artistic and more interesting. For me seeing their arms around each other is an expression of their love and friendship.

So just remember, if you only photograph what’s in front of you or what’s normal, you’ll miss everything else that is happening behind you, in the other room, around the corner and over the next hill.

And never, ever, no matter what, put your camera (cell phones included) away until you’re sure that no one is going to do something interesting or you’ll miss an epic shot. (I should know, I’ve missed a million epic shots because I wasn’t ready). In other words .. you must have your camera ready at all times !

 

Dan Busler is a professional portrait, performance and event photographer with studios located south of Boston in Walpole MA. You can see more of his work at http://www.danbuslerphotography.com